Case Study: Wilkinson Sword achieves 74% lower CPI and 80% higher completion rate with Shuttlerock

Wilkinson Sword - Customer Case Study

Wilkinson Sword, the long-established shaving brand, needed to introduce its new Intuition Complete women’s shaver and test Pinterest as a new channel. With only a horizontal TV commercial to hand, Wilkinson Sword engaged Pinterest Creative Partner Shuttlerock to adapt and recraft that asset into Pinterest-ready creative that could extend reach and drive conversions.

Shuttlerock reframed the TVC into vertical format and produced three distinct video concepts with bold on-screen text, subtle brand visuals, and messaging tailored for sound-off viewing and Pinterest best practices. The optimized ads delivered strong results: a 74% decrease in CPI (Cost Per Impression), an 80.3% increase in completion rate and a 6.7% increase in engagement rate, helping Wilkinson Sword boost campaign performance and reduce ad fatigue.

Wilkinson Sword

Matthias Hanschke

Digital Marketing Manager