Case Study: Sproutt reduces cost per action by up to 54% with Shuttlerock

Sproutt - Customer Case Study

Sproutt, an innovative life insurance startup, needed a stronger digital presence to stand out in the highly competitive U.S. brokerage market. Their existing creative—static and video—was not optimized for mobile placements on Facebook and Instagram, and the company engaged Shuttlerock for mobile-first creative services to lower CPAs and improve ad performance.

Shuttlerock’s designers, art directors, and creative strategists converted Sproutt’s static assets into placement-specific, mobile-optimized video ads for Feed and Stories, with clear branding, messaging, and CTAs. The new creative outperformed prior videos and drove significant efficiency improvements: a 54% decrease in lower-funnel CPA, 25% decrease in mid-funnel CPA, and 13% decrease in upper-funnel CPA.

Sproutt

Roei Shabin

Growth Director