Case Study: Original Wagner boosts brand awareness with Shuttlerock

Original Wagner - Customer Case Study

Original Wagner, an established German frozen pizza and bakery brand, wanted to stand out as it launched its Rustipani frozen snack line online. The challenge was to create mobile-optimized social video ads with immediate visual impact to grab the attention of supermarket shoppers and digital audiences. Wagner turned to Shuttlerock for help optimizing its existing brand assets for Facebook and Instagram.

Shuttlerock transformed Wagner’s existing imagery into a set of high-performing video ads built for brand awareness, using motion effects and platform best practices to make the product and logo stand out quickly. The creative performed strongly for Wagner, delivering a 10% increase on benchmark VTR and at least a 25% video completion rate, while the team also praised Shuttlerock for a smooth, fast production process and scroll-stopping creative.

Original Wagner

Arnd Hutmacher

Head of Digital Communication & Brand PR