Case Study: New Yorker produces always-on TikTok creative at scale with Shuttlerock

New Yorker produces 90+ TikTok videos in 12 months with Shuttlerock

New Yorker, a retail clothing brand, needed to produce a high volume of authentic and engaging TikTok ads to reach its Gen-Z and Millennial target audience and overcome the challenge of creative fatigue on the fast-moving platform. They partnered with the vendor Shuttlerock and adopted its Creative as a Service (CaaS) solution to achieve this.

Shuttlerock's solution provided a fixed-cost, always-on production model, allowing New Yorker to efficiently remix existing brand assets into new, platform-optimized videos without costly new shoots. This resulted in the production of over 90 TikTok videos in 12 months, ensuring a steady flow of fresh creative to keep audiences engaged. The collaboration provided high-quality, on-brand videos with quick turnaround times.

New Yorker