Case Study: Moony achieves 250% increase in ROAS with Shuttlerock

Moony - Customer Case Study

Moony, a consumer packaged goods brand under Unicharm known for its Natural Moony organic cotton diapers, needed a direct response digital campaign to drive traffic and conversions to its Lazada store-within-a-store. Media agency Wavemaker had only static assets and no video creative, so they engaged Shuttlerock to produce short, high-performing video ads tailored for social channels.

Shuttlerock converted product shots and still images into three creative video concepts (translated into English and Thai) for Facebook in-feed and in-stream placements, animating the mascot and using dynamic motion graphics, prominent branding and strong CTAs targeted at Thailand, Singapore and Malaysia. The videos helped boost performance significantly: a 12% increase in conversion rate, a 250% increase in ROAS and an 18.6% decrease in cost-per-view, directly improving Lazada conversions.

Moony

Bridget Luis

Account Director, Global Client Solutions