Case Study: Hipo achieves 2.3x website visits and doubled reach with Shuttlerock's mobile-first video ads

Hipo - Customer Case Study

Hipo, a leading Romanian recruitment website and career events organizer, needed more engaging, mobile-first creative to become the go-to destination for high-potential candidates seeking jobs and career advice. With most of their existing assets static, they enlisted Shuttlerock to repurpose those assets and produce mobile-optimized video ads, using Facebook as the primary platform to reach job seekers.

Shuttlerock transformed 10 static assets into three vertical, mobile-optimized videos and deployed them with custom and lookalike audiences on Facebook. The campaign doubled reach with video ads, delivered a 2.3x increase in website visits, a 2x increase in reach overall, and achieved a $0.03 cost per result, demonstrating clear measurable impact.

Hipo

Claudia Timohi

Digital Marketing Specialist