Case Study: Havana Club achieves high-volume, localized digital creative production across Europe with Shuttlerock

Helping Havana Club Bring The Streets Of Cuba To The Screens Of Europe

Havana Club, the iconic Cuban rum brand, faced a growing need for high volumes of digital creative localized across multiple European markets while maintaining strict brand standards and complying with national liquor advertising regulations. To scale production for placements across Facebook, Instagram, YouTube, Google Display, Snapchat and Spotify without sacrificing quality, they engaged Shuttlerock and its Creative-as-a-Service production model.

Shuttlerock repurposed existing brand assets, provided in-house design teams and multi-market localization (including regulatory disclaimers), and optimized creatives for each platform. Since partnering in 2019, Shuttlerock has delivered more than 350 unique assets across five markets, enabling Havana Club to produce campaign-ready, localized creatives in days and consistently communicate its brand across channels.

Havana Club

Natacha Laniece

Global Brand Manager