Case Study: Emmi CAFFÈ LATTE achieves 20% higher view-through-rate and 5% lower CPM with Shuttlerock

Emmi Caffè Latte - Customer Case Study

Emmi CAFFÈ LATTE turned to Shuttlerock as it shifted extra budget into social to build brand awareness for its new Double Zero iced coffee. The challenge was that existing TVC and OOH assets weren’t optimized for mobile social—key branding appeared late in the ads and needed reworking for Facebook and Instagram to reach a youthful, health-conscious audience.

Shuttlerock’s design team reformatted the high‑production TVC into vertical, mobile-first Facebook and Instagram video ads, moved product and branding to the start of the creative, added visual effects and a clear CTA, and repurposed existing assets for stories and in‑feed placements. The campaign delivered 14.5M impressions, a 20% increase in view-through-rate and a 5% decrease in CPM, exceeding Emmi CAFFÈ LATTE’s expectations.

Emmi CAFFÈ LATTE

Mathurin Blumer

Junior Brand Manager