Case Study: Drover achieves higher lead-to-booking conversions with Shuttlerock's mobile-optimized video solution

Drover - Customer Case Study

Drover, Europe’s largest car subscription platform, engaged Shuttlerock to adopt a mobile-first creative strategy and improve acquisition and lead-to-booking conversion rates. They used Shuttlerock’s video-to-video creative optimization package after realizing a one-size-fits-all approach was no longer sustainable and they needed more personalized ad messaging for social campaigns.

Shuttlerock transformed one TV commercial into three mobile-optimized videos and repurposed existing TVC footage into engaging social content, enabling more targeted messaging. The campaign drove measurable impact: a 30% increase in lead-to-booking conversion rate, a 25% decrease in CPA, a 6% increase in click-to-lead conversion rate, and an overall lift in acquired customers.

Drover

Michaela Mateescu

Performance Marketing Manager