Case Study: Tide achieves reduced cost-per-install and massive CTR lift with Shuttlerock

Driving Installs Through A Wide-spread Google App Campaign

Tide is a UK-based fintech business banking platform serving hundreds of thousands of small businesses that wanted to ramp up app installs through Google App Campaigns by moving beyond broad, product-introduction creatives to more feature-focused, performance-driven assets. They engaged Shuttlerock as an App Preferred Creative Partner to improve creative quality and better communicate specific benefits to prospective users.

Shuttlerock developed three themed concepts (speedy setup, powerful account features, SME support), producing 15-second animated videos and banner ads in multiple ratios (18 assets) optimized for Google App Campaigns placements. The optimized creative helped Tide reduce cost-per-install by 7% and cost-per-action by 9%, while driving a more than 300% uplift in click-through rates; these results demonstrate the impact of Shuttlerock’s tailored creative approach.

Tide

Gabija Digaityte

PPC Manager