Case Study: Culture et Formation boosts click-through rates, lowers CPL, and improves lead quality with Shuttlerock

Culture et Formation - Customer Case Study

Culture et Formation, Europe’s leading provider of vocational e-learning, needed to improve its digital advertising performance across Facebook and Instagram. With limited time and resources, the team was repurposing existing videos and static images for mobile without proper optimization, missing opportunities to strengthen brand awareness and lead generation in a highly competitive market.

Shuttlerock transformed five static images and Culture et Formation’s brand assets into short-form, mobile-optimized video ads using its Placement Pack for Facebook Feed and Instagram Stories. The new creative followed mobile best practices and helped deliver a 21% increase in click-through, a 56% decrease in cost per lead, and a 94% increase in lead quality, with the ads outperforming the original assets far beyond expectations.

Culture et Formation

Whitney Galipo

Social Media Marketer