Case Study: The Glenlivet achieves 4.8M reach and brand awareness with Shuttlerock

Breaking Tradition With Refreshing, Cross-channel Creative

The Glenlivet partnered with Shuttlerock to refresh its "Original By Tradition" campaign for a younger, gender-neutral audience in France, aiming to translate existing out-of-home imagery into high-performing digital ads. The challenge was to repurpose static OOH assets into vibrant, platform-optimized video creative for Facebook/Instagram, Pinterest and Spotify while maintaining brand heritage and broadening appeal.

Shuttlerock transformed Pernod Ricard’s images into 24 animated video assets and banners, using fast transitions and platform-specific formatting to maximize engagement; the campaign reached 4.8 million people on Facebook/Instagram. By repurposing existing assets rather than creating new shoots, Shuttlerock delivered cross-channel video creative quickly and efficiently, expanding The Glenlivet’s digital brand-building with measurable reach.

The Glenlivet

Eva Bouton

Digital Project Manager