Case Study: BMW achieves 229% increase in ConnectedDrive store sales with Shuttlerock

Boosting Black Week Sales With A Fit-for Purpose Creative Package

BMW needed to drive consideration and conversions for its digital services arm, ConnectedDrive, during Black Week but found its existing creative assets were brand-focused and not optimized for direct-response performance. They partnered with Shuttlerock to retarget existing BMW owners and lookalike audiences in Germany and Austria with a campaign focused on promoting up to 30% discounts on ConnectedDrive services.

Shuttlerock produced a mobile-first package of 14 performance-driven assets—short videos with early messaging and clear CTAs, statics, and a carousel ad combining video and multiple clickable offer cards—deployed across Facebook and Instagram placements and a pre-Black Week hype phase. The campaign delivered strong outcomes: ConnectedDrive store sales rose 229% and store revenue increased 180% during the campaign.

BMW

Frank Guschewski

Team Lead, Business Management Web & Commerce