Case Study: Boden achieves lower cost-per-click and increased online purchases with Shuttlerock

Boden - Customer Case Study

Boden, a retail apparel brand, needed fresh, high-impact video creative for the holiday season to showcase outfits for festive events on Facebook and Instagram. Having previously relied on static images, Boden engaged Shuttlerock to transform top-performing images into mobile-optimized video ads.

Shuttlerock converted 2–3 static images into three lightweight, mobile-optimized videos (vertical 9:16) for social, which drove strong results: 3,671 purchases in 25 days, a 50% increase in orders per day during the campaign and a £0.95 cost per click, outperforming Boden’s CPC targets and increasing online purchases.

Boden

Ryan Davis

Digital Marketing Manager