Case Study: BigCommerce achieves 3x increase in free trial conversions with Shuttlerock

BigCommerce - Customer Case Study

BigCommerce, the leading SaaS eCommerce platform for fast-growing and established brands, needed to turn a customer case study video into a fresh demand-generation campaign to drive free trial sign-ups and convert users to paid customers. They engaged Shuttlerock for creative services to enhance their ad creative and produce mobile-optimized assets tailored for social channels.

Shuttlerock transformed one TVC and static assets into three mobile-optimized videos (including vertical 9:16) and social-ready creative, improving ad performance and campaign efficiency. The work helped BigCommerce exceed campaign goals with a 3x increase in free trial conversions, a 20% decrease in cost per lead, and a 10% increase in lead quality.

BigCommerce

Anastasia Kornilova

Paid Social Marketing Manager