Case Study: ASICS achieves scalable, localized digital creative production across nine European markets with Shuttlerock

A Creative Partnership Helping Asics To Run Fast On Digital

ASICS, the global sportswear brand, needed to rapidly produce high volumes of high-quality, localized digital creatives across multiple European markets and platform formats. To solve the combined challenges of speed, scale, varied ad formats and language translations they engaged Shuttlerock and its Creative-as-a-Service production model and multi-market localization capabilities.

Shuttlerock repurposed ASICS’ global assets (product shots, lifestyle imagery, long-form video and TVCs), optimized and reformatted them for mobile-first placements and channels like Facebook, YouTube, Pinterest and Twitter, and handled translations and QA across nine European markets. Since 2019 Shuttlerock has delivered 1,000+ assets for ASICS across nine markets, enabling faster, platform-optimized campaigns and consistent cross-channel creative execution.

ASICS

Medhi Benmamar

Sr Digital Marketing Manager