Case Study: Xerox achieves authentic custom transportation imagery with Shutterstock Custom

Xerox - Customer Case Study

The customer, Xerox, sought to highlight the application of its technology across various global transportation systems and required imagery that was more authentic than generic stock photos. To meet this challenge, they partnered with the vendor Shutterstock and its service, Shutterstock Custom.

Shutterstock Custom provided the solution by organizing localized photoshoots of Xerox technology in transportation hubs across multiple cities, including Mexico City, Philadelphia, LA, and Chicago. As a result, Xerox received a collection of unique and authentic imagery, shot from a B2B perspective, which was immediately available for use in their digital and print materials.

Xerox