Case Study: White Claw® Hard Seltzer launches a Pinterest content presence with Shutterstock Custom

White Claw® Hard Seltzer - Customer Case Study

White Claw® Hard Seltzer, the U.S.-based alcohol brand, wanted to grow awareness and market share in a crowded hard seltzer category while staying true to its premium, clean aesthetic. To expand its social footprint and reach a balanced, active 21–35 audience, the brand looked for a channel that aligned with its consumers’ interests and a partner that could help them produce content efficiently; they turned to Shutterstock Studios for help scaling content production for Pinterest.

Shutterstock Studios helped White Claw® Hard Seltzer create Pinterest-friendly branded content focused on food and recipe pairings, along with staged product shots, short videos, and cinemagraphs. The content followed Pinterest best practices, supported the brand’s black-and-white creative style, and was reused across print, social, sales, and field marketing. According to White Claw®, the work delivered long-term value, increased engagement on Pinterest, and improved production efficiency through Shutterstock Studios’ flexible contracts and creative expertise.

White Claw® Hard Seltzer