Case Study: Quiznos achieves scalable social media content with Shutterstock Custom

Quiznos - Customer Case Study

Quiznos, the franchised fast-food restaurant brand known for its toasty subs, needed a faster and more scalable way to create high-quality visual content for its social and digital channels. With a small marketing team and an active presence on Instagram, Facebook, Twitter, and Snapchat, Quiznos struggled to keep up with the demand for product, lifestyle, and influencer imagery while maintaining control over the brand look and feel. Shutterstock Studios helped address this need with customized content production.

Shutterstock Studios worked with Quiznos to calibrate its visual brand guidelines and create a streamlined content process that functioned like an extension of the internal team. The result was a more efficient, scalable workflow that reduced the need for expensive photo shoots and freed up Kristen Melick’s time. Within a year, Quiznos shifted from a 50/50 mix of high-production and in-house shoots to nearly 100% Shutterstock Custom images for social media, with some content also repurposed for print, the loyalty app, email campaigns, and website headers.

Quiznos

Kristen Melick

Social Media Manager