Case Study: NAD Electronics localizes full-production video content with Shutterstock Studios

NAD Electronics - Customer Case Study

NAD Electronics, a historic high-fidelity audio brand with a passionate global audience, needed a way to produce a steady stream of high-quality video content without stretching its internal resources. With customers spanning 84 countries and a growing demand for engaging social video, the team turned to Shutterstock Studios for help creating localized, lifestyle-driven content that could tell authentic customer stories while staying true to the brand.

Shutterstock Studios helped NAD Electronics launch the #MyFirstNAD campaign, producing a full-production video in London through its local creative network. The result was a highly engaging customer story that drove a 425% spike in new traffic to the NAD website and a 15.79% increase in click-throughs from social media, while also proving the model could scale to other markets worldwide.

NAD Electronics

Scott Wicks

Community Relations Lead