Case Study: McDonald’s achieves high-performing Instagram Stories with Shutterstock Custom

McDonald's - Customer Case Study

McDonald’s Canada worked with Shutterstock Studios to create engaging Instagram Stories around a limited-time festive product launch. The brand needed a cost-effective way to produce high volumes of customized vertical content quickly, while maintaining strong creative quality and aligning with the timing of the launch.

Using Shutterstock Studios’ custom content solution, McDonald’s Canada submitted a creative brief and calibrated brand guidelines, and the vendor orchestrated a stop-motion Instagram Story with vertical still frames and in-app text. Shutterstock Studios delivered the content within a few days, and the story performed above average, reaching 14% of McDonald’s audience organically with a 21% churn rate and ranking in the top quadrant of a multi-vendor Instagram Stories experiment.

McDonald's

Rashel Hariri

Digital Social Engagement Manager