Case Study: Mastercard achieves authentic localized Instagram content at scale with Shutterstock Custom

MasterCard - Customer Case Study

MasterCard needed scalable, cost-effective, and localized custom content for an Instagram campaign, requiring high-quality images of travelers in specific international markets. They partnered with vendor Shutterstock Studios and its Shutterstock Custom service to overcome the challenge of producing "daydream-worthy" visuals without the high expense of a full production shoot.

Shutterstock Custom deployed its global network of contributors to create a library of authentic images that captured "priceless moments" and aligned with MasterCard's brand identity across multiple continents. The result was that MasterCard immediately gained a suite of on-brand content featuring exact demographics and markets, which was used directly for its successful campaign.

MasterCard