Case Study: Johnny Rockets scales global brand content with Shutterstock Custom

Johnny Rockets - Customer Case Study

Johnny Rockets, the global quick-serve restaurant chain known for burgers, shakes, and fries, needed a scalable way to create authentic, on-brand visual content for its worldwide marketing efforts and franchise network. With nearly 400 restaurants across 32 countries and a lean corporate marketing team, the company struggled to produce localized imagery for digital campaigns, franchise support, and in-store materials without relying on costly, time-consuming photo shoots. Shutterstock Studios helped Johnny Rockets address this challenge through its Shutterstock Custom service.

Shutterstock Studios worked with Johnny Rockets to calibrate brand guidelines, match creative briefs with the right content creators, and streamline feedback through an automated workflow. The result was a faster, more cost-efficient content production process that extended the brand’s creative capacity and delivered lifestyle and localized imagery in new environments. To date, Shutterstock Studios and Johnny Rockets have produced more than 575 image and motion assets across the US, Costa Rica, Italy, Korea, Mexico, and Dubai.

Johnny Rockets

Jericho Lopez

Director of Communication and Digital Strategy