Case Study: FlipBelt achieves lower cost per usable image and fresher Facebook ads with Shutterstock Custom

FlipBelt - Customer Case Study

FlipBelt, a running belt brand serving active consumers across 14 countries, needed a better way to keep its Facebook and Instagram ad creative fresh. With a lean marketing team and limited time for photoshoots, the company struggled to produce enough high-quality images for paid social campaigns, relying on costly local shoots, influencers, and time-consuming image editing.

FlipBelt turned to Shutterstock Studios, using its custom content solution to create a steady stream of brand-aligned product images at scale. After a visual calibration and creative briefing process, the team built a reusable content library that improved campaign performance and expanded into new formats; Shutterstock Studios helped reduce cost per usable image by 32%, while Shutterstock Custom photos appeared in 4 of the top 6 ads in a Q4 split test.

FlipBelt

Dwight Houser

Marketing Director