Case Study: Chipotle Mexican Grill scales custom social content with Shutterstock Studios

Chipotle Mexican Grill - Customer Case Study

Chipotle Mexican Grill, a global quick-serve restaurant brand, needed a way to create enough high-quality social media visuals without sacrificing its brand standards. As a lean marketing team, Chipotle wanted a cost-efficient, scalable solution for custom content across channels like Instagram, Facebook, and Twitter, and turned to Shutterstock Custom to help meet those demands.

Using Shutterstock Custom, Chipotle built and deployed detailed creative briefs, aligned imagery to Master Brand Guidelines, and produced seasonal and experimental content with contributors around the world. The result was 44 briefs and more than 1,100 custom photos, with content created in the U.S., Canada, London, and Paris, while saving the team days of planning and execution time. Shutterstock Custom also helped Chipotle simplify outdoor shoots and deliver brand-right content quickly and efficiently.

Chipotle Mexican Grill

Candice Beck

Social Media Strategy Manager