Case Study: Borrowell boosts click-through and application rates with Shutterstock Custom localized imagery

Borrowell - Customer Case Study

Borrowell, a peer-to-peer lending service, needed to avoid generic and irrelevant stock photos for its social media ads but found producing custom content at a high volume to be too expensive. They partnered with Shutterstock Studios to address this challenge.

Shutterstock Studios created a customized portfolio of localized imagery featuring Borrowell's customers in front of famous Canadian landmarks. This solution from Shutterstock Studios led to significant results, including a 60% increase in click-through rates, a 53% lift in Instagram application rates, and a 45% reduction in cost-per-click.

Borrowell