Case Study: Petwell migrates 10,000+ SKUs to Shopify Plus with Shugert Marketing

Petwell migrates 10,000+ SKUs to Shopify Plus in 8 weeks with Shugert Marketing

Petwell, a UK-based pet-health retailer, faced the challenge of migrating its large-scale ecommerce operation from Magento to a new platform. They needed to move over 10,000 SKUs while ensuring zero downtime, preserving their complex product taxonomy, maintaining all historical customer and order data, and mapping legacy URLs to protect SEO value. They partnered with the vendor Shugert Marketing to execute this complex replatforming project onto Shopify Plus.

Shugert Marketing successfully managed the migration of Petwell's entire catalog to Shopify Plus within an aggressive eight-week timeline. The solution involved meticulously planning the data transfer, reworking the taxonomy for the new platform, migrating all historical records, and implementing a comprehensive URL redirect strategy. The project was launched with zero downtime and achieved the key result of full catalog integrity, meaning all products, customer data, and crucial SEO pathways were preserved intact for the business to continue operating seamlessly on its new, managed foundation.

Petwell