Case Study: VSP Vision Care achieves increased sales, broker adoption, and member enrollment with ClearSlide

ClearSlide Helps VSP Vision Care Clearly Communicate the Value of Its Plans

VSP Vision Care, the largest U.S. not-for-profit vision benefits company serving employer groups and millions of members, struggled to compete with locally based brokers who could win business with quick in-person meetings. Because VSP’s plans are sometimes priced above local alternatives, sales reps needed a faster way to demonstrate program value and track whether brokers were engaging with their materials beyond sending PDFs and leaving voicemails.

By adopting ClearSlide, VSP reps could launch on-the-fly presentations and use engagement analytics to tailor follow-ups and educate brokers and HR contacts more effectively. The result: shorter sales cycles, higher broker adoption, increased member enrollment and a measurable rise in sales after implementing the new approach.

VSP Vision Care

Kal Sanghere

Senior Account Executive