Case Study: Sony Music boosts Amelia Monét’s track engagement with ShowMeVirtual’s Snapchat AR Lens

Sony Music's Snapchat AR Lens gets over half a million engagements in a week with ShowMeVirtual

The customer Sony Music faced the challenge of creating a fun and engaging social augmented reality experience for fans of artist Amelia Monét, particularly a younger demographic on Snapchat, to generate more views and listens of her track "Baddest." ShowMeVirtual was brought in to develop a Snapchat AR Lens to meet this need.

ShowMeVirtual created a face-tracking AR lens that allowed users to see angel and devil personas of themselves. The solution included an animated mask and a custom body-masking effect. This lens became Sony Music's most popular social AR filter, amassing over half a million engagements in its first week and generating several million scans, shares, and impressions, which successfully boosted the track's profile.

Sony Music