Case Study: RBC captivates golf fans with immersive 360° VR vignettes from ShowMeVirtual

RBC launches 360° VR fan tour with ShowMeVirtual in 3 months

ShowMeVirtual partnered with RBC to create a series of 360° VR video vignettes for its Team RBC Golf Fan Tour. The challenge was to capture compelling behind-the-scenes content with professional golfers Jim Furyk, Graham DeLaet, and Brooke Henderson, whose extremely busy schedules allowed for only about 30 minutes of filming time per athlete spread across multiple locations.

Using bespoke camera rigs, ShowMeVirtual filmed the vignettes at several golf clubs and built them into a VR video player application. The activation premiered at the RBC Heritage and RBC Canadian Open, where it dazzled fans, many of whom were trying VR for the first time, and generated positive press in golf publications. The project's success led the client to tour the VR experience for a second season.

RBC