Case Study: National Women’s Hockey League boosts fan engagement with ShowMeVirtual’s geofenced Snapchat lens

National Women’s Hockey League boosts fan engagement with ShowMeVirtual’s 50-mile geofenced lens

The National Women’s Hockey League (NWHL) wanted to create a social media filter to engage its key demographic of girls and teenagers during its All-Star Weekend. Their challenge was to promote this filter both to on-site attendees and at-home fans within a 50-mile geofence of the event. The vendor ShowMeVirtual was tasked with creating this interactive lens.

ShowMeVirtual developed an interactive 3D shot experience using the new Snapchat Lens Studio platform, combining frame animation and scripting for interactivity. The lens was promoted in-person, on the live-stream, and via a targeted geofence, resulting in successful engagement metrics with the NWHL's target market. ShowMeVirtual worked directly with the NWHL and Snapchat to ensure a successful launch.

National Women’s Hockey League