Case Study: Bayer engages customers with a virtual greenhouse tour from ShowMeVirtual

Bayer expands a virtual greenhouse tour on any device with ShowMeVirtual

Bayer, a major life sciences company, faced a challenge when the Farm Progress Show became a virtual event due to the Covid-19 pandemic. They needed a way to demonstrate their new Marana Greenhouse facility and engage with their agriculture customers remotely. Bayer tasked ShowMeVirtual with creating an accessible virtual tour to meet this need.

ShowMeVirtual designed a web-based application with an accessible interface that integrated Bayer's existing video, copy, and a 360 virtual tour. This solution worked on any device, allowing Bayer to effectively demonstrate their facility during the virtual event. The tour successfully kickstarted customer conversations and proved the viability of immersive technology for engaging prospects. Bayer was so pleased with ShowMeVirtual's work on asset integration and design that they requested to expand the virtual tour in the future.

Bayer