Case Study: LABORIE centralizes sales enablement and boosts dealer alignment with Showell

Why Showell Ticked All The Boxes For Laborie

Laborie, a global medical technology company with an extensive dealer and distributor network, needed a better sales enablement solution to keep international teams aligned, manage constantly updated product information, and provide offline access to sales materials. Their existing tool, Solofire, and scattered file storage made it difficult to control content and offered no visibility into how shared materials were being used.

Laborie replaced its old setup with Showell, using the platform as a central repository for sales collateral, analytics, presentation building, and smart sharing. With Showell, Laborie centralized all marketing and corporate materials, improved onboarding and training, and gained content usage insights down to specific users and departments. The result was a company-wide sales enablement platform that made communication more efficient and measurable across teams and distributors.

LABORIE

Rachel Harmond

Senior Director of Global Digital Marketing and Strategic Insights