Case Study: Fredman Group keeps sales collateral updated with Showell

Why Fredman Finds it Easy to Keep All Sales Collateral Updated

Fredman Group, a company serving the food service industry for over 20 years, needed a simple way to keep sales collateral updated and maintain a consistent brand while rolling out a new identity. They used Showell as their sales enablement tool to share content easily with their sales team and support both customer meetings and internal use.

With Showell, Fredman Group was able to keep all sales material relevant, unified, and easy to access, while also making onboarding faster and simpler for new users. The team reported that the entire sales team loved Showell, and Fredman praised Showell for providing both control and development at the same time, though no specific numerical impact was given.

Fredman Group

Peter Fredman

Chairman of the Board