Case Study: HangOn centralizes sales content and boosts digital sales with Showell

Showell A Perfect Match For HangOn’s Digital Strategy

HangOn, a Swedish manufacturer of hanging and masking systems for industrial painting and coating processes, needed a better way to manage and distribute sales content across its global dealer network. The company wanted a more efficient sales process, consistent information delivery, and easier access to up-to-date materials in one central place, so it adopted Showell.

With Showell, HangOn centralized all sales materials into a single digital source of truth, replacing its former printed handbook and supporting multimedia content, localized packages, and internal webinars. Showell helped HangOn improve sales productivity, share relevant content at trade shows, and gain analytics on what materials resonated most with customers, enabling better follow-up and more data-driven sales efforts.

HangOn

Andreas Orre

Commercial Manager