Case Study: Kubota improves dealer network communication and time-to-market with Showell

Kubota To Empower Its Sales People With Showell

Kubota, a global leader in agricultural and construction machinery, faced a significant challenge in managing and distributing up-to-date sales materials across its vast, multinational dealer network. The complexity of their operations made it difficult to provide their sales reps with immediate access to the right brochures, data sheets, and product information, creating a need for a centralized platform. To address this, they turned to the vendor Showell for a solution.

Showell provided Kubota with a centralized information hub to store, access, and share all key materials. The solution streamlined content updates and distribution for administrators, significantly improving time-to-market by ensuring dealers instantly received the latest resources. As a result, Showell became an indispensable, must-have tool for Kubota, effectively bridging communication gaps and empowering their global sales and marketing teams.

Kubota

Gianni Dobelli

Product Marketing Manager