Case Study: Gaggenau improves dealer sales enablement with Showell

How Gaggenau Uses Sales Enablement App to Stay on Top of Other Brands

Gaggenau, the luxury appliance brand, needed a better way to stay top of mind with dealers’ salespeople who also sell competing brands. The challenge was ensuring reps could quickly find and confidently use the right brand materials in day-to-day sales conversations, rather than defaulting to other manufacturers. Showell helped by providing a sales enablement app to centralize and structure content for easier access.

With Showell, Gaggenau gave dealers one place to access up-to-date sales content offline or online, including presentations, images, videos, and 3D models. The solution improved product knowledge, made sales conversations more confident and professional, and added analytics to show which materials were opened and used most. Gaggenau said the statistics helped them see “what’s hot and what’s not hot,” enabling better content decisions over time.

Gaggenau

Magnus Falk

Marketing Manager