Case Study: Asendia streamlines sales content management with Showell

How Asendia Uses Showell to Streamline Sales Content Management

Asendia, an international logistics company with 32 global locations, needed a better way to manage sales and marketing content across teams. Before using **Showell**, new sales hires were handed binders and sent to multiple portals for presentations, videos, and sales materials, which led to scattered, outdated, and hard-to-find content, as well as time-consuming ad hoc content creation for marketing.

With **Showell**, Asendia centralized all sales content in one place, making it easy to update assets and notify teams when changes were made. The platform’s slide designer and Digital Sales Room helped salespeople quickly build tailored presentations and track engagement across channels like email, LinkedIn, and WhatsApp. Asendia said Showell was one of its most flawless implementations, with everyone adapting quickly, and it improved alignment between sales and marketing while helping sellers work more efficiently and competitively.

Asendia