Case Study: THOTCON achieves 21% ticket sales growth and saves 10 marketing hours per month with ShowClix's Agent

THOTCON Implements ShowClix's Agent Tool to Automate Everyday Marketing Tasks and Sell More Tickets

THOTCON is a nonprofit-run, invite-only hacker conference held each year at a secret Chicago location that brings together security experts and enthusiasts for talks, contests, and hands-on villages. As the event grew and its Twitter following expanded, the team needed an easy way to communicate ticket inventory updates and trigger timely reminders without constantly monitoring sales.

THOTCON implemented ShowClix’s Agent to send automated Tweets when preset ticket levels are reached, creating urgency and prompting purchases. The automation drove a 253% year-over-year increase in Agent usage, saved about 10 marketing hours per month, and helped deliver a 21% year-over-year increase in tickets sold.

THOTCON