Case Study: The North Pole Experience achieves full conversion-path visibility and 19x Facebook ad ROI with ShowClix

The North Pole Experience Utilizes ShowClix's Third-Party Marketing Integrations to Optimize Marketing Campaigns

The North Pole Experience is a family-friendly, fully immersive holiday attraction that leads guests through Santa’s workshop, Elf University, and photo visits with Mrs. Claus. The marketing team needed an event technology solution that would seamlessly sync ticketing data with their existing third‑party tools—specifically Google Analytics and Facebook Ads Manager—to better track and optimize online campaigns.

They partnered with ShowClix and used its built‑in integrations to connect event listing activity and ticket sales to their marketing platforms, enabling full purchase-path tracking and remarketing. The result: 100% visibility into ticket-buyer conversion paths, a 19x ROI on Facebook ads, and 30,000 monthly users collected for remarketing lists.

The North Pole Experience

Zack Manis

Vice President of Marketing