Case Study: Delta Foundation of Pittsburgh achieves 16% increase in t-shirt sales and 100% merchandise visibility with ShowClix

The Delta Foundation Partners with ShowClix to Expand Visibility of Merchandise Capabilities

The Delta Foundation of Pittsburgh, the region’s leading nonprofit advocate for the LGBT community and producer of Pittsburgh Pride (the largest LGBT event in Pennsylvania), wanted to boost visibility for its annual themed Pride t-shirts during online ticket checkout. Although they already used ShowClix’s Upsell feature to offer shirts alongside tickets, the Foundation sought a more prominent way to feature merchandise for the 2017 event.

ShowClix collaborated with the Delta Foundation to add a product pop-up window to the Upsell flow and enabled it for Pittsburgh Pride 2017. The pop-up reached 30,000 views, achieved 100% customer visibility for the t-shirts, and drove a 16% increase in overall t-shirt sales, reflecting a successful, hands-on partnership.

Delta Foundation of Pittsburgh

Christine Bryan

Director of Marketing & Development