ShowClix
22 Case Studies
Case Study: Los Angeles Comic Con achieves a 58% year-over-year increase in ticket sales with ShowClix Marketing Services
A ShowClix Case Study
Los Angeles Comic Con Partners with ShowClix Marketing Services to Sell More Tickets
L.A. Comic Con, Los Angeles’ multi‑media fandom convention, needed to increase ticket sales and event awareness after a recent rebrand but lacked the bandwidth and digital marketing expertise to run new campaigns. With a busy schedule, the team sought a partner that could extend beyond ticketing into targeted digital promotion.
They partnered with ShowClix Marketing Services to execute a Facebook strategy combining detailed affinity/interest targeting for new audiences and remarketing to prior attendees. The campaign captured 35,000 new Facebook users, delivered a 30× Facebook advertising ROI, and drove a 58% year‑over‑year increase in ticket sales during the ad run.
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Los Angeles Comic Con
Jade Cresko
Los Angeles Comic Con