Case Study: Ice Castles achieves 100% visibility into ticket-buyer conversion paths with ShowClix Marketing Services

Ice Castles partners with ShowClix Marketing Services to utilize Google Analytics for Marketing Campaigns

Ice Castles is a popular seasonal attraction made from solid ice with five locations across the US and Canada that draws tens of thousands of visitors to each site. As the event rapidly grew, the marketing team needed to ensure comprehensive website data collection for campaign tracking and site optimization and required hands‑on Google Analytics implementation, training, and support.

ShowClix Marketing Services implemented a Google Analytics strategy—adding cross‑domain tracking, structuring the account to capture ticket sales and buyer details, and training the team on UTM usage. The work delivered 100% visibility into ticket‑buyer conversion paths, captured 95K monthly visitors for marketing campaigns, and increased demographic, interest, and behavioral data collected by 41%.

Ice Castles

Ryan Davis

Chief Executive Officer