Case Study: The Complex achieves multi-city expansion and increased ticket sales with ShowClix

How The Complex Became a Multi-City Live Music and Entertainment Destination

The Complex is a multi‑city live music and entertainment operator with venues in Salt Lake City, Albuquerque, Springfield, and Memphis that hosts major touring artists and a wide range of events. As the business expanded from its original Salt Lake City location, it needed a ticketing partner that could scale with growth while delivering stronger marketing support, simpler presale management, and better audience data and communication.

ShowClix provided dedicated marketing experts, an easy-to-manage presale code system, and a unified Marketing Dashboard with tracking and email tools to streamline campaigns and fan communication. The result was smoother presales and purchase flows, clearer data-driven marketing, increased ticket sales, and the operational confidence to expand successfully into new cities.

The Complex

Steve Loso

Marketing Director