Case Study: The Classic Auto Show achieves a revved-up attendee experience and increased ticket sales with ShowClix

How The Classic Auto Show Revs Up the Event Experience for Car Fanatics

The Classic Auto Show, launched by Clarion UX in 2017 at the Los Angeles Convention Center, brings more than 1,000 classic cars and automotive fans together for a multi-day celebration. As a new U.S. event scaled for large walk-up attendance, the team needed stronger digital marketing, a unified ticketing system, seamless day‑of sales and admissions, and better attendee insights to grow awareness and streamline operations.

ShowClix delivered a full ticketing and marketing solution: targeted digital campaign support, Facebook and Google tracking pixels for remarketing, a robust box office app for live inventory and fast check-in, and tools like checkout questions, tracking tags, and coupons. The result was increased pre-show sales and smoother walk-up transactions, richer audience data to optimize advertising, and a trusted technology partnership to support the show’s continued growth.

The Classic Auto Show

Melanie Flavin

Marketing Director