Case Study: Guthrie’s River Ruckus achieves 84% YoY ticket sales growth and full conversion visibility with ShowClix’s Marketing Dashboard

Guthrie's River Ruckus Uses ShowClix's Marketing Dashboard to Promote Their Event and Sell More Tickets

Guthrie’s River Ruckus is a long-running two-day country music festival in Iowa that draws fans from across the region and offers camping for weekend attendees. As their lineup and attendance grew, the organizers needed more efficient ways to reach new audiences and increase ticket sales, so they looked to the tools available within their existing ShowClix ticketing platform.

They implemented ShowClix’s Marketing Dashboard to connect social accounts, run promotional email campaigns, integrate third-party marketing platforms, and add a unique ShowClix tracking code to marketing URLs. The campaign drove an 84% year-over-year increase in ticket sales, delivered 100% visibility into ticket buyer conversion paths, and leveraged 5,000 emails for remarketing.

Guthrie's River Ruckus

Adam Faucher

Owner