Case Study: Vodafone NZ refreshes sales collateral with Showcase Workshop

Vodafone NZ - Customer Case Study

Vodafone New Zealand partnered with Showcase Workshop to refresh its showcase-based sales and promotional materials as part of a global 2019 rebrand. The challenge was to update existing presentations and collateral to match new Vodafone brand guidelines, including a major visual shift and new approved photography, while keeping the content consistent and easy to manage.

Showcase Workshop redesigned the showcases with Vodafone’s new bright, clean red-half look, sourced pre-approved images from Vodafone’s digital asset management system, and refined hotspots to feel more interactive and tappable. The team also standardized wording across the materials, and Showcase’s file replacement workflow let Vodafone update PDFs and brochures in parallel with the redesigned slide images, reducing back-and-forth and rebuild effort.

Vodafone NZ