Case Study: Livestock Improvement Corporation boosts sales presentations with Showcase Workshop

Livestock Improvement Corporation - Customer Case Study

Livestock Improvement Corporation (LIC) needed a better way to equip its field sales reps with up-to-date sales materials on iPads. Their teams worked on rural farms with limited internet access, and printing and distributing materials was costly and slow. Looking for a code-free, offline-capable alternative to a custom app, LIC turned to Showcase Workshop’s Showcase platform.

Using Showcase Workshop, LIC uploaded about 100 documents into a central content library and rolled out the solution to all New Zealand field sales reps within a month. The team could update materials daily, automatically replace outdated assets, and use Showcase as a sales library, training tool, and host for sales apps and calculators. The result was lower printing costs, faster distribution, and more engaging presentations that customers responded to more positively.

Livestock Improvement Corporation

Ray Whitley

Multimedia Manager