Case Study: IXOM boosts field sales responsiveness with Showcase Workshop

IXOM - Customer Case Study

IXOM, a global water treatment and chemical distribution company, needed a better way to equip field sales teams with the right product information and procedure manuals during customer meetings. Sales rep Craig Ayres often had to follow up later with printed materials, which delayed responses, wasted budget on paper assets, and made it harder to keep prospects engaged.

Showcase Workshop provided IXOM with Showcase, a digital content library and presentation solution, helping the team access and email materials instantly from the field. IXOM’s Food and Beverage, FarmGuard, and Transport teams adopted the platform, and the Transport group now uses iPads with Showcase to manage delivery procedure documents across 100+ sites. The result was faster customer follow-up, reduced printing waste, and easier access to 438 files in the field.

IXOM

Craig Ayres

Marketing Manager