Case Study: Mitsubishi Motors improves customer experience by 91% with Showcase Workshop

How Mitsubishi Motors improved customer experience by 91%

Mitsubishi Motors New Zealand needed a better way to support dealers in high-stakes, face-to-face sales conversations, especially as customers arrived with more product knowledge and hybrid vehicles added complexity. The company wanted to improve customer service, keep sales teams on-message, and replace aging printed materials with something more current and credible. Showcase Workshop provided its Showcase platform to help deliver timely, attractive, and accessible product information at the point of sale.

Showcase Workshop’s solution was quickly branded and populated with Mitsubishi brochures, videos, and presentation materials, giving dealers an easy-to-use tool to answer questions on the spot. The platform helped salespeople build confidence and improved the customer experience: among mystery shoppers who saw Showcase used in the sales conversation, 91% said it enhanced their experience. Mitsubishi also used Showcase analytics to identify early adopters and support dealers who needed extra coaching.

Mitsubishi Motors

Marcus Walker

Dealer Relationship Manager